I think it is more about removing "bad" growth. People moving to suburbs and so consuming more oil is such a bad growth. People buying high quality expensive bi

I think it is more about removing "bad" growth. People moving to suburbs and so consuming more oil is such a bad growth. People buying high quality expensive bio food is (or at least shouldn't) be bad growth. Making processes more efficient is good, but in your case growth is a byproduct, not an end to a mean. The US searched growth in the 2000 at every price, even at the price of over-lending. That is where growth dominates everything at the price of well being, society consistency and eventually economy - see the 2008 crash.