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I don't understand your argument. If customers are "where the money comes from", then 1/5 of the subscribers are customers. People who don't pay are not custom
by o1iver 15y ago
I don't understand your argument. If customers are "where the money comes from", then 1/5 of the subscribers are customers.
People who don't pay are not customers, they are part of the let's call it the "marketing audience".
- krschultz 15y agoHe's replying to the idea that Groupon's customers are the merchants. If anything, the merchants are Groupon's partners.