That’s true but I don’t know of any pitch that would convince “the masses”. It’s easier to argue why someone should not do more of something they aren’t already

That’s true but I don’t know of any pitch that would convince “the masses”. It’s easier to argue why someone should not do more of something they aren’t already doing, rather than stop doing something they like and have been doing for generations. But maybe we can still make a dent by increasing the price to include negative externalities like carbon emissions, or at least ending subsidies for meat so substitutes might be able to compete better.