Somewhat unrelated, but your point about costs coming out breakeven when averaged over all users made me realize that this move by SK makes as much sense as Net

Somewhat unrelated, but your point about costs coming out breakeven when averaged over all users made me realize that this move by SK makes as much sense as Netflix suing an ISP because their customers consume a disproportionately large amount of Netflix' bandwidth. The ISP's role in facilitating the usage of Netflix bandwidth would be the same as Netflix faciliting use of SK's bandwidth in this case.