This whole thing rings very true for just about any startup business idea. The bit on education was especially fun to revisit, and by fun I mean painful, becaus

This whole thing rings very true for just about any startup business idea. The bit on education was especially fun to revisit, and by fun I mean painful, because I’ve made that mistake of trying to sell software to education. It’s unending amounts of work for no commitments, especially if you are targeting kids or classrooms. I’m now suspecting the only way to sell to education markets reliably is to convince a state legislator or a board member somewhere. Schools just don’t approve or buy their own things no matter how much they like them. Other mistakes I’ve actually made myself that this article is right about - technically superior, better graphics, quirky features, lower prices. Don’t compete with X, where X is any large entrenched business. It’s more or less guaranteed that you don’t know why that business is successful. If it looks like they have bad graphics or are technically inferior or lacking features, the assumption should be that these things are a competitive advantage. But that never stops most of us from making the wrong assumption, does it?