The nature of innovation is that you have to try things that might not pan out. Maybe web3 fizzles and dies, maybe it doesn't. But a small investment by our res

The nature of innovation is that you have to try things that might not pan out. Maybe web3 fizzles and dies, maybe it doesn't. But a small investment by our research arm means we can get experience with new technologies that might be years away from coming to fruition. And I often tell people that my goal is that if you hear about an Internet technology and Google it you should find that Cloudflare has already written about it and/or implemented it. That way people can trust us as a valuable source of information and to be on top of a changing world. Imagine a large customer of Cloudflare who's heard about web3. Lo and behold we've written about it, have a product offering, etc. Maybe they read all that and say "Nope, don't want web3". Doesn't matter, they still trust us to be their partner in whatever's next.