I worked in pricing and I always framed it as a scale with "Greed" on the left and "Customer Service" on the right and the 2 ideas being in a tug of war. Greed

I worked in pricing and I always framed it as a scale with "Greed" on the left and "Customer Service" on the right and the 2 ideas being in a tug of war. Greed wants to charge customers infinite money and provide 0 product in exchange for it. Customer Service wants to give away everything for free to as many people as possible. To be a real, viable business you need to find that sweet spot where neither of the two makes too many of the decisions.