This seems like a really popular technique in politics. Frame the problem in a way that makes it seem unjust regardless what the wider implications are. Online

This seems like a really popular technique in politics. Frame the problem in a way that makes it seem unjust regardless what the wider implications are. Online ads and data vacuuming is often presented in a similar fashion. Your browser goes to the advertiser and requests the ad. The advertiser asks for your data. Your browser sends the data to the advertiser. And the way we frame this is that advertisers are stealing our data. Once a system is opaque and automated enough it doesn't seem to matter how it really works. Netflix is a big entity, therefore we blame Netflix. If Netflix didn't exist then the traffic surge wouldn't exist, therefore Netflix should pay.