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“ Second, running in a browser makes the top of your user acquisition funnel wider, because all it costs to try your platform is a click.” While often cited, I
by throwawaywindev 5y ago
“ Second, running in a browser makes the top of your user acquisition funnel wider, because all it costs to try your platform is a click.”
While often cited, I don’t think that’s as much of an advantage anymore in the age of app stores, Steam, game streaming, and downloadable games on consoles, where all it costs is a tap or two.
- 63 5y agoSure, when your target audience knows how to install Steam it's not, but when you're Roblox, your target audience is about 10 years old
- dahart 5y agoHow do you get yourself in front of a 10 year old? Both my kids played way more Steam games when they were 10 than they did rando web games.
- foobarian 5y agoYou make your 10 year old's friends make your 10 year old feel bad / FOMO that they are not playing your game, until they beg their parents to help them install it on their device, or they just do it themselves if they have access.