I don't think that's a fair framing. As others have said, the users of the broadband pay for their bandwidth. It's not Netflix pushing data, it's the users pull

I don't think that's a fair framing. As others have said, the users of the broadband pay for their bandwidth. It's not Netflix pushing data, it's the users pulling it. If you have 100 users that pay you for 1Gbps/s but your network can't handle 100Gbps/s that's your failure to adhere to the contract you made with your users. In the road example, it's more like if every person paid for the ability to put one truck on the road and everyone delegated their truck space to a shipping company who now has millions of trucks hogging the roads. Yes, they're using tons of infrastructure but their usage has been paid for already.