3 ms·

Thanks for the reply. My big concern is that A/B testing is so limited in scope. I know I'd get more sign ups if I have a sign up wall, but what am I trading fo

by staunch 15y ago

Thanks for the reply. My big concern is that A/B testing is so limited in scope. I know I'd get more sign ups if I have a sign up wall, but what am I trading for that? Do 50%+ less people know about my site now? Is that worth the sign ups? My gut instinct is that sign up walls suck, but then you see some people who seem to really believe in them. Just not sure how to measure the medium-term consequences or even really think about the topic in a coherent way.

michaelpinto 15y ago
I think you should put that energy into making a great product and marketing to get the word out! Look at it my way: If you spend 40 hours doing A/B testing that could be 20 hours adding that one cool feature and another 20 hours doing PR to get the word out. Yes if you've already spent $100k to build your product and another $100k for a banner ad campaign then put up that wall and hold onto each body -- but if you aren't that stage really focus on making something great. You'd be better off getting people on the site to tell a friend than to drive away each person with a signup (look at dropbox as an example).