Well, one issue is that Google and FB can finance said research because they make so much money off ads to begin with, and by doing so essentially provide enoug

Well, one issue is that Google and FB can finance said research because they make so much money off ads to begin with, and by doing so essentially provide enough funding to keep the field going So this reckoning in the advertising space would only be a net positive for society if others came in to fill that funding gap and threw enough money at researchers to keep the field afloat in a similar fashion