I worked for a startup for a while that, late in its life, decided it needed to use AI in their product. Then that turned into needing ML in the product. Then i

I worked for a startup for a while that, late in its life, decided it needed to use AI in their product. Then that turned into needing ML in the product. Then it turned out it was just the owners trying to market the product as AI and ML powered when half of the product was the frontend used to configure the decision engine. The manually-configured decision engine was being sold as AI and ML, with the terms used interchangeably. I was actually a little surprised when it didn't work out, but not that surprised.