They most certainly have a profit motive, they're a for profit business. It's not their only motive, but it's their primary one, and all other decisions they ma

They most certainly have a profit motive, they're a for profit business. It's not their only motive, but it's their primary one, and all other decisions they make are judged against their impact on the bottom line, this decision included. They may take risks that they know could negatively impact that profit if (keyword, if) it goes south, but there is still a very clear consideration for cost and profit there.