From the linked guide at [0], I understand rather that you find the broken link on a website with relevant keywords for your niche, determine what the website b

From the linked guide at [0], I understand rather that you find the broken link on a website with relevant keywords for your niche, determine what the website behind the broken link said (e.g. through the use of the web archive) and then create new content saying essentially the same. Then, you would inform the webmaster that he could link to you instead. [0] https://moz.com/blog/the-broken-link-building-bible https://moz.com/blog/the-broken-link-building-bible