Jet didn't offer stock to early adopters. It offered stock to folks who referred customers, who produced signups. The difference between that and telling a co

Jet didn't offer stock to early adopters. It offered stock to folks who referred customers, who produced signups. The difference between that and telling a consultant "we'll pay you with stock in return for {performance}" is that Jet opened the process to anyone. However, the folks who wanted stock still had to deliver.