Congratulations Spenser! From the YC article "But, in fact, they rather quickly settled on a different problem space that they understood deeply and which imm

Congratulations Spenser! From the YC article "But, in fact, they rather quickly settled on a different problem space that they understood deeply and which immediately resonated with their batchmates. It was also a problem for which the market had not yet, in Spenser and Curtis’s opinion, come up with a great solution. Their chosen target was, of course, mobile analytics. This, it turned out, was precisely the right idea for the team. " How did you come up with/converge to this idea? what was the thinking process? TIA