I think what Steve Jobs calls "market research" is mostly customer panels, polls and actual straightforward "what do you want" questions to users. Apple did ex

I think what Steve Jobs calls "market research" is mostly customer panels, polls and actual straightforward "what do you want" questions to users. Apple did extensive research when designing their products, just not the naive/lazy kind that would be offered if they went to an established marketing firm. This bias was also what bit them when they designed the trashcan MacPro, or the following coming to term with needing a Mac Pro at all.