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It's a Steve Jobs Quote. Sorry should have put that there but it's so well known I guess I didn't think to. But I think it is a little of both. To much of the J
by zw123456 5y ago
It's a Steve Jobs Quote. Sorry should have put that there but it's so well known I guess I didn't think to. But I think it is a little of both. To much of the Jobs approach can lead you down errant paths, but if you never anticipate what the customer wants you could miss great opportunities.
- makeitdouble 5y agoI think what Steve Jobs calls "market research" is mostly customer panels, polls and actual straightforward "what do you want" questions to users. Apple did extensive research when designing their products, just not the naive/lazy kind that would be offered if they went to an established marketing firm. This bias was also what bit them when they designed the trashcan MacPro, or the following coming to term with needing a Mac Pro at all.