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What are your thoughts on the new idea of Product Led Growth [1]? Have you seen the role of Sales and Marketing in customer adoption change in recent years? [1
by pramodbiligiri 5y ago
What are your thoughts on the new idea of Product Led Growth [1]? Have you seen the role of Sales and Marketing in customer adoption change in recent years?
[1] - https://www.productled.org/foundations/what-is-product-led-growth https://www.productled.org/foundations/what-is-product-led-g...
- sskates 5y agoYes- this is the wave we're riding at Amplitude! The revenue center in companies is changing from sales and marketing to the product organization. That's where all your customers are going and the pandemic is just accelerating this trend. As a result, we're seeing the Chief Product Officer becoming the most important role in the enterprise. We're in the very early stages of this trend and I'm excited about the long term potential. Our SVP Product Justin is a member of the collective as well!