AWS could announce something that counters only this, perhaps making egress for S3 alone cheaper. But they won’t make egress itself free or close to free becaus

AWS could announce something that counters only this, perhaps making egress for S3 alone cheaper. But they won’t make egress itself free or close to free because egress is what keeps you checked in to Hotel California. Removing egress feed is not just about taking a massive hit to revenue. If it was, they might bite the bullet and hope that the lower prices would attract more customers in the long term. But bandwidth pricing is the moat around their castle. If it didn’t exist, Snowflake and others would leave. But more than that, new AWS services benefit from the captive audience choosing them by default. Without the moat, each service has to compete on its merits. AWS Lambda, for example would need to be better than CloudFlare Workers or fly.io containers. It won’t win customers like it does today just because it’s “free” bandwidth. They won’t rush to announce anything that might affect the foundation of their multi billion dollar money printing machine. They’ll take their time and see how customers react. If any large customer threatens to leave, they’ll be offered credits to stay. But that information about what customers want and what they’re likely to do will help them come up with a strategy.