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"That is a different problem that they are now signing up people who aren't really interested in buying a coupon." If that's true, then they will have a hard t
by jeffdavis 15y ago
"That is a different problem that they are now signing up people who aren't really interested in buying a coupon."
If that's true, then they will have a hard time bringing their marketing costs down later.
- suking 15y agoActually - I think if that is their problem it would be easier. Just stop marketing... new customers aren't worth anything. I, however, think it IS the new customers bringing in the revenue and the old customers not buying anything. They need to keep the marketing up to get the new customers who are new to the fad and buy stuff.