I enjoy reading Eric Ries' posts but I cannot help but be cynical about this, "Remember: in the long run, the surest way to be successful is to create more valu

I enjoy reading Eric Ries' posts but I cannot help but be cynical about this, "Remember: in the long run, the surest way to be successful is to create more value than you capture. Remember: the truly great entrepreneurs didn't get in this to make money, but to change the world." I guess his company IMVU created value (in terms of money) but I don't see how an online social entertainment destination where members use 3D avatars to meet new people, chat, create and play games with their friends creates social value or changes the world.