one of the first goals of a landing page is to pixel you so they can retarget you with ads elsewhere. If you've visited the landing page in the first place it

one of the first goals of a landing page is to pixel you so they can retarget you with ads elsewhere. If you've visited the landing page in the first place it shows the business that you've at least heard of the company, which moves you into another stage of their sales funnel. If you actually fill out the form or take whatever action is shown on the page, that's gravy for them but a savvy marketer knows it takes at least seven touches to a lead before they're ready to convert. Landing pages are very top-of-funnel.