the incognito mode in chrome and inprivate in edge have become my "normal" browsing mode. i keep a regular window for a handful of web sites & apps like gmail,

the incognito mode in chrome and inprivate in edge have become my "normal" browsing mode. i keep a regular window for a handful of web sites & apps like gmail, youtube, github, etc. i instinctively open everything else in incognito now. i have noticed less tracking, less ads, and a more pleasant browsing experience.