4 ms·
Speculating here, but I don't think Google wanted Groupon as an immediate profit center. They wanted their considerable mindshare and ready-made sales and marke
by enjo 15y ago
Speculating here, but I don't think Google wanted Groupon as an immediate profit center. They wanted their considerable mindshare and ready-made sales and marketing team. I'm guessing that they felt they could merge Googles ability to optimize with that juggernaut and build something to just dominate the local marketing space (particularly the real time stuff).