This was a nice article, but I’m not sure the title is representative of its contents. I think the first (Keep your users in the loop, always. Do not go build i

This was a nice article, but I’m not sure the title is representative of its contents. I think the first (Keep your users in the loop, always. Do not go build in isolation) or second to last (A user's workflow is everything ) bullet the author uses for their summary is findings to be more enlightening and representative. Internal tools definitely require a close relationship with some set of users to really validate what’s being worked on. It’s just too easy for teams to make unused internal tools. The feedback loop is generally just not there initially. You really have to go and find some users. In this way it’s similar to pre-seed stage startup life.