What most of these commenters seem to completely miss is that if a site is not obvious to a user in 2-6 seconds, it will not work and you will lose users. You c

What most of these commenters seem to completely miss is that if a site is not obvious to a user in 2-6 seconds, it will not work and you will lose users. You cannot expect people to hover here and there nor read FAQs to understand the concepts. I have nothing against HipMunk, but it does lack a clear value proposition when you land there.