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Sure, but what I’m in the audience you say that you intend to target, but I can see that I wouldn’t use the product? That means you have a problem that you’d w

Sure, but what I’m in the audience you say that you intend to target, but I can see that I wouldn’t use the product? That means you have a problem that you’d want to know about early. A. You aren’t filling a need I have. B. You aren’t showing that you’ll fill a need I have with enough clarity to motivate me to invest a bunch of time into the product. C. Your description of your intended audience is low-specificity enough that I’d waste your sales time talking to them. D. Your description of your intended audience is low-specificity enough that if you give it to half your engineering team, she will spend lots of effort building something misaligned with the other half.

jstummbillig 5y ago
> Sure, but what [if] I’m in the audience you say that you intend to target, but I can see that I wouldn’t use the product? Early on, the entire target audience are customers and potential customers. The later I define as everyone that have not yet been talked to but would make the switch if they learned about the product in its current form. Either you are a customer or a potential customer or you are just not that interesting.
- afarrell 5y ago
  So you are not interested in the perspective of the following categories: - People who would make the switch if the messaging about the product was improved - People who would make the switch if the product had less friction ? Your loss.
  - jstummbillig 5y ago
    > So you are not interested in the perspective of the following categories: That is correct. The reason is that the number of people in the "I would make a switch if …" camp is large, and most of them are dishonest about their intentions – not deliberately, but dishonest nonetheless. They will never be customers, no matter what you do. Meanwhile you get distracted by random people on the internet instead of focusing on your actual customers or potential customers.
    - deleted 5y ago
      [deleted]
    - afarrell 5y ago
      > Meanwhile you get distracted by random people on the internet instead of focusing on your actual customers or potential customers. This is super fair and requires some courage to stick to.

jstummbillig 5y ago

> Sure, but what [if] I’m in the audience you say that you intend to target, but I can see that I wouldn’t use the product? Early on, the entire target audience are customers and potential customers. The later I define as everyone that have not yet been talked to but would make the switch if they learned about the product in its current form. Either you are a customer or a potential customer or you are just not that interesting.

afarrell 5y ago
So you are not interested in the perspective of the following categories: - People who would make the switch if the messaging about the product was improved - People who would make the switch if the product had less friction ? Your loss.
- jstummbillig 5y ago
  > So you are not interested in the perspective of the following categories: That is correct. The reason is that the number of people in the "I would make a switch if …" camp is large, and most of them are dishonest about their intentions – not deliberately, but dishonest nonetheless. They will never be customers, no matter what you do. Meanwhile you get distracted by random people on the internet instead of focusing on your actual customers or potential customers.
  - deleted 5y ago
    [deleted]
  - afarrell 5y ago
    > Meanwhile you get distracted by random people on the internet instead of focusing on your actual customers or potential customers. This is super fair and requires some courage to stick to.