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Casey Neistat did something similar in 2012, although he returned something resembling a commercial video and not a blank canvas. > After arriving at an agreed
by szarnyasg 5y ago
Casey Neistat did something similar in 2012, although he returned something resembling a commercial video and not a blank canvas.
> After arriving at an agreed-upon treatment with Nike for its latest commercial, director Casey Neistat literally took the money and ran–filming a trip around the world on Nike’s dime, and presenting the footage as the ad.
[1] https://www.youtube.com/watch?v=WxfZkMm3wcg https://www.youtube.com/watch?v=WxfZkMm3wcg
[2] https://www.fastcompany.com/1680524/how-director-casey-neistat-went-rogue-with-nikes-new-ad https://www.fastcompany.com/1680524/how-director-casey-neist...
- gowld 5y agoHe created at actual ad, not just a resemblance. Ads are usually arbitrary fluff plus a logo.
- YeGoblynQueenne 5y ago>> Ads are usually arbitrary fluff plus a logo. Just like superhero movies.
- akyu 5y agoThey paid him to direct an ad and he directed an ad. You are falling for the marketing my friend.
- max46 5y agoit's a very different situation. The money the artist stole never belonged to him, it wasn't his salary or a budget he was allowed to spend on the fabrication of the art. He had a specific contract and he was paid to take that 84k$ and lay it on a canvas to replicate a previous art piece he had done. The cash was supposed to be returned to the museum after.
- Leparamour 5y agoSo more along the lines of embezzlement?
- dpiers 5y agoIt's a 4 1/2 minute video promoting the product that has been viewed 32 million times. Considering it likely cost Nike <$50K and average YouTube ad CPM is ~$3.50, it may be one of the most successful social media ads Nike has ever produced.