Don't forget that emphasis on will compete. The Model X is already out (and so are a bunch of other EV SUVs now from a variety of manufacturers, as others point

Don't forget that emphasis on will compete. The Model X is already out (and so are a bunch of other EV SUVs now from a variety of manufacturers, as others pointed out), but neither the F-150 Lightning nor the Cybertruck are out yet, and while both have strong presales as this article points out Rivian is looking to beat them both to actual market, which also includes the small possibility of flipping presales if people can actually drive away with an R1T "today" versus wait another few months. (Though that's probably a very tiny possibility given the huge brand loyalties of both Tesla and the F-150.)