4 ms·
It's not an automatic back-button press for me (I mean, hell, most sites do that these days), but I do find pages that yell at me to BUY IT! first thing to be r
by handrous 5y ago
It's not an automatic back-button press for me (I mean, hell, most sites do that these days), but I do find pages that yell at me to BUY IT! first thing to be really gross. Like having a salesman run up to me on the street, pen and contract in hand, yelling BUY BUY BUY! Like, WTF. I don't know you, and I don't even know what you're selling yet, but you're shoving a contract in my face already? "Crass" is too mild a term.
The only time it's convenient to have those buttons front and center, and the only time I click them very soon after first visiting a site, is when I already know what the service is and I'm at least 90% sure I'm buying it before I even load the site (tenth visit, already used the service at a previous company, buying a product/account for a family member, that kind of thing)
- davidivadavid 5y agoYes, many companies have bad lead qualification and try to sell their product too early. But that's orthogonal to the concept of having a landing page or a call to action in itself. The problem is not having or not having calls to action, it's to figure out which call to action is relevant at what step of the funnel.