It tends to be easier to give advice based on concrete elements than abstractly. Other than that, I compiled a list of tips a while back that should help you g

It tends to be easier to give advice based on concrete elements than abstractly. Other than that, I compiled a list of tips a while back that should help you get a better intuition of what you need beyond the mechanics (sure, you need a headline, but what makes it good?): http://yourlandingpagesucks.com/startup-landing-page-teardown-yc/index.html http://yourlandingpagesucks.com/startup-landing-page-teardow... If I tried to boil it down to the basics, it's mostly about trying to put yourself in the shoes of a potential customer with very little time to waste: * What's in it for me? => Value proposition / claims * Prove it => Proof