All of these posts are feeding off the FB's "share" functionality. Almost no one is engaging with these posts on the page. These posts spread like wildfire beca

All of these posts are feeding off the FB's "share" functionality. Almost no one is engaging with these posts on the page. These posts spread like wildfire because someone will be scrolling through FB, see a meme they get a chuckle out of or agree with, then hit the share button, never taking into account the source of that material. With this sharing, the post spreads like wildfire from timeline to timeline.