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I think this is an interesting part "For the most part, the people who see and engage with these posts don’t actually “like” the pages they’re coming from. Face

I think this is an interesting part "For the most part, the people who see and engage with these posts don’t actually “like” the pages they’re coming from. Facebook’s engagement-hungry algorithm is simply shipping them what it thinks they want to see." Correct me if I'm wrong but this seems like the issue is that content farms are able to successfully target Facebook's algorithm. (At least for certain topics)

_fat_santa 5y ago
All of these posts are feeding off the FB's "share" functionality. Almost no one is engaging with these posts on the page. These posts spread like wildfire because someone will be scrolling through FB, see a meme they get a chuckle out of or agree with, then hit the share button, never taking into account the source of that material. With this sharing, the post spreads like wildfire from timeline to timeline.
weird-eye-issue 5y ago
That's just how recommendations work on social media platforms these days... If you only saw posts from people/pages you've explicitly followed then discoverability becomes a challenge