It took Microsoft a little while, I suspect due to lingering antitrust fears, but they have cannibalized the consumer AV market with Windows Defender. Hardly an

It took Microsoft a little while, I suspect due to lingering antitrust fears, but they have cannibalized the consumer AV market with Windows Defender. Hardly anyone I know uses, let alone pays for, a third-party AV product at home. Also, mainstream sources like the NYT's tech blog are recommending against third-party AVs. https://www.nytimes.com/wirecutter/blog/best-antivirus/ https://www.nytimes.com/wirecutter/blog/best-antivirus/ And the best defense against most of those attack vectors you mentioned is simply a decent passcode, fingerprint scanner, etc. The vast majority of modern phones don't allow apps to be installed or debugging activated while the phone is locked. Just to expand on why I think the business model isn't there, on the one side you have giants like Google and Apple that can crib your best features, and on the other snake oil apps that offer a shiny UI and very little security. To make a quality product profitable, you're stuck trying to keep ahead of the behemoths in terms of engineering, while simultaneously being undercut by competitors with near-zero R&D costs throwing money into ads and paid endorsements. The fact that AV companies with strong existing brands have had so little success in this space makes me skeptical of whether a viable market exists. I'm bullish on cybersecurity when it comes to enterprise offerings, but the consumer market largely seems like a dead end.