The price is on par with current truck prices in the category. If you haven't been paying attention, it could be easy to miss the massive markup in truck pricin

The price is on par with current truck prices in the category. If you haven't been paying attention, it could be easy to miss the massive markup in truck pricing over the past decade. Some of the base models are still reasonable, but there are normal people buying 60-70k "work trucks" all day now. These things will sell like crazy.