You have to compare across similar trim levels. The off-road and upmarket versions of the F-150 are not $35k. The F150 Raptor for example is $78-81k, and arguab

You have to compare across similar trim levels. The off-road and upmarket versions of the F-150 are not $35k. The F150 Raptor for example is $78-81k, and arguably they’re better competitors given their claims to off road capability. The F-150L is really designed as a fleet truck, which puts it into a whole separate category.