Side note but I absolutely love the reference to Dude, Where's My Car [1] in the title. It wouldn't have been as entertaining or remotely shocking to me if thi

Side note but I absolutely love the reference to Dude, Where's My Car [1] in the title. It wouldn't have been as entertaining or remotely shocking to me if this were a tech startup's blog, but there's something awesome about a prestigious finance company like JP Morgan referencing an iconic, trashy, Ashton Kutcher stoner comedy film. From a marketing standpoint, when you establish yourself over decades as a very serious company, I guess it makes it all the better when you loosen that image up. [1] https://en.wikipedia.org/wiki/Dude,_Where%27s_My_Car%3F https://en.wikipedia.org/wiki/Dude,_Where%27s_My_Car%3F