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Or... It's subscription only, and maybe those other things don't matter so much.
by ddingus 5y ago
Or... It's subscription only, and maybe those other things don't matter so much.
- datavirtue 5y agoNo one can resist adsense. "Yeah let's just skip out on that $50k a month, our customers don't want to see all those ads." The incintive, like free money for corporate stock buybacks, is just irresistible.
- ddingus 5y agoAll depends on the format, does it not? A printed publication, perhaps with audio supplement (podcast type thing), would not be a venue. And at the same time, may well be super compelling, given it has an industry voice and perspective similar to what BYTE had.
- rchaud 5y agoMIT Technology Review is subscription-based and they have podcasts and YT channels. You could run expensive ads in print mags like Scientific American or Harvard Business Review, but you'll reach a far bigger audience online. This will be true even if the subscription fee was hundreds of dollars per year. Podcasts and short videos are effectively low-cost infomercials for your product. Their purpose is not to make revenue by reading out intermittent ads, but attract an audience that might subscribe.
- ddingus 5y agoAgreed, and those things can even deliver some value and remain sales tools for the main product. I fail to see how doing those things has to dilute the main product.