33 ms·

It's never a good sign when a company sees competitors running laps around it and responds with something that will only accelerate migrations to those competit

• bitwize 5y ago
  It's called retreating upmarket, (Norm Macdonald voice) or as I like to call it, digging your own grave. Companies do it all the time. And usually a short time later, they either die or become irrelevant. Look what happened to Embarcadero as they retreated to nickel-and-diming existing enterprise customers. They're completely irrelevant, despite TP and Delphi having been legendary products. Embarcadero is only a thing because Borland did the same thing two decades ago, spinning off their programmer tools so they could chase the enterprise SDLC dollar, and there's nothing left of Borland because they've been completely absorbed by the Micro Focus sarlacc. Intel is demonstrating that they can't compete on x86 performance, and where raw performance isn't the goal, ARM is now completely adequate thanks in part to Apple Silicon. So they're retreating to nickel-and-diming enterprises to death with this crazy on-chip DLC scheme, and there may well be some takers. But the real action will be on commodity hardware -- perhaps even open-source hardware, and Intel will be servicing a dwindling (but deep-pocketed) customer base. Their lunch will be slowly eaten unless they pull a real rabbit out of their hat.