The conversation isn't about about simplicity vs complexity. It's about complicated vs complex. Poorly managed complexity leads to complicated interfaces and pr

The conversation isn't about about simplicity vs complexity. It's about complicated vs complex. Poorly managed complexity leads to complicated interfaces and products that are difficult to figure out. Simple products are often very straightforward and therefore very easily understood. Complexity is good because it enables rich experiences, it just has to be understandable in order to make it accessible. Simplicity gets lots of hype, but extremely simple interactions are often less engaging experiences and less engaging over time. So, go for understandable, accessible depth! Make complex offerings that are usable by providing the right level of guidance for users along their way to understanding and making the complex functions accessible to them.