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I couldn't tell you a specific site, but here's an explanation of both Google's and Facebook's functionality. FB: https://developers.facebook.com/docs/marketin
by marketingtech 5y ago
I couldn't tell you a specific site, but here's an explanation of both Google's and Facebook's functionality.
FB: https://developers.facebook.com/docs/marketing-api/conversions-api/ https://developers.facebook.com/docs/marketing-api/conversio...
Google: https://developers.google.com/google-ads/api/docs/conversions/overview https://developers.google.com/google-ads/api/docs/conversion...
This is also why companies like Tealium and Segment are currently valued at billions of dollars. They provide a single middleware integration point to funnel customer data to the dozens of marketing companies that are now leveraging server-side APIs instead of browser pixels.
- iamacyborg 5y agoNot to forget Google's server side containers in Google Tag Manager. https://developers.google.com/tag-manager/serverside https://developers.google.com/tag-manager/serverside