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No, that's just a sideline, a thing people are investigating as to proof to the actual main question, whether or not this is a viral campaign sponsored by Starb
by hullo 15y ago
No, that's just a sideline, a thing people are investigating as to proof to the actual main question, whether or not this is a viral campaign sponsored by Starbucks. He quite firmly denies that.
- danso 15y agoNo, because time is a consideration. If SBUX jumped on the bandwagon to sponsor it after it became a big hit. Because he could be telling the truth as at the point of the card's creation, it was just a hobby project of his and SBUX knew nothing about it. The main question is whether he is affiliated with SBUX in any capacity, because that's a statement he made from the start and it's provably true or false. My guess is that the truth is somewhere in between. That it was a hobby project. But that as Starbucks is a client, he figured getting some goodwill from them through it would be frosting on the cake. He didn't intend to make money directly, but obviously, if it was a success, SBUX's benefits and so does Stark's company, indirectly. This is his website's traffic on the day of the HN mention: https://twitter.com/#!/jonathanstark/status/100592563714662402 https://twitter.com/#!/jonathanstark/status/1005925637146624... The card had been active for more than two weeks previous. My guess is that a project that is intended to be a mass-viral ad would not wait for someone to randomly submit it to HN.
- kellishaver 15y agoMobiquity released a statement on TC confirming no affiliation with Starbucks. http://techcrunch.com/2011/08/10/the-vast-starbucks-conspiracy-jonathans-card-wasnt-faked/ http://techcrunch.com/2011/08/10/the-vast-starbucks-conspira...