When I was in school (+6 years ago) I had classmates that were in the business of building and selling Facebook pages. This was before Facebook started showing

When I was in school (+6 years ago) I had classmates that were in the business of building and selling Facebook pages. This was before Facebook started showing the history of the page's title changes over time. As students who were broke and had lots of time on their hand they'd basically post all day a variation of cultural references, leading questions, polls, memes etc.. Anything that would drive the subscriber count up, which is the most important metric for how much they can charge for a page. I'm guessing the posts that got 1.4 million comments is just that but on steroids.