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I don't totally buy it myself, but there is a case for polar opposite market segment targeting. Cybertruck is positioning itself as a stainless steel workhorse
by TrainedMonkey 5y ago
I don't totally buy it myself, but there is a case for polar opposite market segment targeting.
Cybertruck is positioning itself as a stainless steel workhorse capable of operating in in adverse conditions with little maintenance. Whether it will live up to Elon's forward looking statements is anyones guess.
While F150 is positioning itself as electric truck for people who buy Ford trucks... which could be reduced to a lifestyle choice.
- nappy 5y agoThe hybrid F-150 with an onboard generator and all electric F-150 are being positioned for people who need to do serious work, like arc welding, or for whom a mobile power plant is useful.
- natch 5y agoDidn’t the Cybertruck announce features like 220 power and built in compressor long before Ford marketing started copying the ideas?
- rootsudo 5y agoDisagree, F150 is more for fleet, labor, handyman, "serious" work. The cybertruck looks cool, but it lacks many features that are needed for daily usage for an actual laborer/worker. Not at all bad, but working on the field, the cybertruck already falls short to Ford in many aspects.
- cdash 5y agoI guess you haven't met modern truck owners.
- tclancy 5y agoWhat does this mean?
- smiley1437 5y agoA significant portion of modern truck owners buy trucks for the image and to make themselves feel powerful, not because they actually require the capabilities of a truck.
- rootsudo 5y agoNo, not really. If that was the case, they would've cheapened out already and gone unibody, no 4x4, etc. Sure, a maverick and a ranger were cheaper options, but the maverick is new and the ranger is not that much cheaper, in fact a F150 can be much more cheaper.
- evgen 5y agoThat is pretty much the definition of anyone who orders a Cybertruck. The Cybertruck is more likely to become the Hummer of the EV truck world, a useless fashion accessory for people who think a big truck compensates for other shortcomings. In five years, when the Cybertruck is a discontinued memory, the F-150 Lightning is likely to be the most popular EV in the US.
- tablespoon 5y ago> What does this mean? You don't love Tesla enough. /s
- nickik 5y agoCan you actually explain what those features are that Cybertruck is missing?
- PerkinWarwick 5y agoWhat I really hope is that the F150 has decent insurance prices through either volume or repair parts overlap with the ICE version. Gotta admit that the concept of emergency power for the house makes it tempting. The Prince of Darkness (PG&E) makes such thinking a necessity in this day and age.
- maxerickson 5y agoA nice whole house generator is like $10k, which you can spend and also buy a nice electric vehicle that isn't an F-150. edit: the intended implication of the last sentence is that it costs a good chunk of money, not that it's a bad vehicle.
- PerkinWarwick 5y agoHave an upvote. From all accounts, the F150 EV looks like kind of a good deal in terms of electric cars. What the reality on the ground will be is a different matter. Personally, I have zero need for a car and a fair amount of need for a pickup. Truth is, it's hard to justify any new car, but then again that's always been true. For those in PSPS (public safety power shutoff) areas, due to both the reasonably predictable timing and duration, probably the best way to go is a combination of a larger portable inverter generator (in order to avoid the constant roaring) and an interlock to feed the house.
- edgyquant 5y ago> F150 is positioning itself as electric truck for people who buy Ford trucks... which could be reduced to a lifestyle choice. It’s almost funny how backwards you have this