So the tides have turned. In the late 1970's a high tech company by the name of Nikon hired Giorgetto Giugiaro, known for designing a number of Italian cars, in

So the tides have turned. In the late 1970's a high tech company by the name of Nikon hired Giorgetto Giugiaro, known for designing a number of Italian cars, including Ferrari, to design their flagship F3 SLR. Now Ferrari is hiring someone who helped essentially destroy/evolve the camera industry to design cars. They've already shown reluctance in switching to EV technology, despite having already seen other boutique manufacturers get exceptional performance-- at least when Richard Hammond isn't driving, that is. https://en.wikipedia.org/wiki/Nikon_F3 https://en.wikipedia.org/wiki/Nikon_F3