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Based on the comments, it looks like you’ve picked a good problem to solve. And as you’ve discovered, building a product is only part of the work, getting it no
by nomatikco 5y ago
Based on the comments, it looks like you’ve picked a good problem to solve. And as you’ve discovered, building a product is only part of the work, getting it noticed is just as important.
I have a few suggestions to consider:
- As the musical community is very relationship driven I would prioritize sharing and virality over advertising for discovery. Make it easy to send files to friends and you have a built in promotion.
- To get it in their hands and raise awareness, go where your customers are. Open mic nights, music stores, gigs, meetup, reddit. Talk to people, ask questions about how they record themselves. Post a few flyers on bulletin boards.
- Try to get featured on some music blogs, podcasts, or youtube channels that have a built in audience.
Hope that sparks some ideas. Best of luck!
- earthnail 5y agoThanks a lot for the kind advice. Indeed, sharing is the number one thing we're working on right now. Getting it right will take some time, though. I like the idea of going to where your customers are. We're already trying to do that, but your comment confirms us in this. Music schools and universities etc. are what we have our main eye on right now. Gigs and open mic nights, too, but it scales less well, and it's always a fine line between asking an artist about their workflow and annoying them with self-promotion - in particular on an evening that should be all about them, not us. Reddit we found quite tricky though - the music-related subreddits we found do not allow self-promotion. Apparently they get enough spam already, which I can totally understand. If you have good suggestions for subreddits or other online music forums, I'd greatly appreciate it! Same goes for music blogs etc.