Check out this one on the creation of Grey Goose and the invention of the super premium category. Great story on luxury branding https://nymag.com/nymetro/news/

Check out this one on the creation of Grey Goose and the invention of the super premium category. Great story on luxury branding https://nymag.com/nymetro/news/bizfinance/biz/features/10816/ https://nymag.com/nymetro/news/bizfinance/biz/features/10816...