In the Google case, it wasn't using the dev license to develop apps for the general public or "end-users". Basically iOS is a very popular yet closed hardware

In the Google case, it wasn't using the dev license to develop apps for the general public or "end-users". Basically iOS is a very popular yet closed hardware and software platform and if others want to run anything on them it needs to go through Apple's approval process which might be both good and bad depending on your perspective.